Five Key Elements of Effective Web Design
Regardless of your business' size, you'll probably need a website. That is already a given these days, considering that your competitors probably also have a website. If you can't imagine losing in this race, do everything to cope with the demands of the times. Then again, it's never enough to have a website. That website must also be effectively designed to ensure that it actually performs its purpose - to boost profit. At the end of the day, the question is, what are things that make a website effective?
Visual Appeal
There's no denying it - we, humans, love what looks good to us. This means the first thing people will notice about your website is its appearance. You may think that's unfair, but that's simply reality. And as a businessman, the last risk you'd like to take is fight reality. Your website should look professional, visually appealing and of course, compatible with the type of business you have. If you sell pizza, use bright colors and avoid too much blacks and grays.
Function
If you're selling electronics, for example, your website created by an expert graphic designer sydney must emphasize these electronic products, as well as the information that goes with them. The use of topnotch quality images is a must. In short, make your website express your message to your prospective clients or customers. Very importantly, ensure browser compatibility. The most outstanding website amounts to nothing if people cannot access it due to otherwise avoidable technical issues.
Navigation
Definitely, you must ensure that people can easily go around your site. They must find what they want without any difficulty. Experts call this an "intuitive design." Visitors should be able to follow your links as naturally as possible. This can be very critical indeed, knowing that visitors visit a website in search of something. If they don't find what they want in seconds, they'll go to another website.
Content
As always and ever will be, content is king. Aren't you just turned off by content that overflows with spelling, grammar and syntax errors? Poor content indicates that the website owner is not that concerned about the image he projects to his potential clients. It follows that he's not concerned about quality.
SEO-friendly Design
Finally, your web design australia must be designed SEO-ready. SEO stands for Search Engine Optimization, which is a set of tasks aimed at making a website more visible online through high page rankings. Each time people search on a keyword that is related to your business, your chances of ending up on the first page of the search engine results is higher. That means more people will be seeing more of you on the Internet. That also means your website traffic will increase, and ultimately, you sales will follow suit.
Visual Appeal
There's no denying it - we, humans, love what looks good to us. This means the first thing people will notice about your website is its appearance. You may think that's unfair, but that's simply reality. And as a businessman, the last risk you'd like to take is fight reality. Your website should look professional, visually appealing and of course, compatible with the type of business you have. If you sell pizza, use bright colors and avoid too much blacks and grays.
Function
If you're selling electronics, for example, your website created by an expert graphic designer sydney must emphasize these electronic products, as well as the information that goes with them. The use of topnotch quality images is a must. In short, make your website express your message to your prospective clients or customers. Very importantly, ensure browser compatibility. The most outstanding website amounts to nothing if people cannot access it due to otherwise avoidable technical issues.
Navigation
Definitely, you must ensure that people can easily go around your site. They must find what they want without any difficulty. Experts call this an "intuitive design." Visitors should be able to follow your links as naturally as possible. This can be very critical indeed, knowing that visitors visit a website in search of something. If they don't find what they want in seconds, they'll go to another website.
Content
As always and ever will be, content is king. Aren't you just turned off by content that overflows with spelling, grammar and syntax errors? Poor content indicates that the website owner is not that concerned about the image he projects to his potential clients. It follows that he's not concerned about quality.
SEO-friendly Design
Finally, your web design australia must be designed SEO-ready. SEO stands for Search Engine Optimization, which is a set of tasks aimed at making a website more visible online through high page rankings. Each time people search on a keyword that is related to your business, your chances of ending up on the first page of the search engine results is higher. That means more people will be seeing more of you on the Internet. That also means your website traffic will increase, and ultimately, you sales will follow suit.